SWISSA.al

On June 17, SWISSA, in partnership with SwissContact Albania, hosted the roundtable discussion “Integrating Albanian Businesses into the European Market: The Role of Business Membership Organizations in Developing Human Capital.”

The event brought together representatives of business organizations, private sector leaders, and development partners to exchange perspectives on the opportunities and challenges that Albania’s EU integration process presents for the business community.

Discussions focused on three key questions:

• What does the European market require from Albanian businesses?

• How can companies be better supported in strengthening competitiveness and developing human capital?

• What role should business organizations play in helping their members navigate this transition?

At SWISSA, we believe that successful integration into the European market goes beyond regulatory alignment. It requires stronger skills, higher productivity, innovation, and closer collaboration between businesses, institutions, and support organizations.

The roundtable provided an important platform for dialogue and cooperation, highlighting the shared responsibility of business organizations in preparing Albanian enterprises to meet European standards and seize new growth opportunities.

We thank all speakers, panelists, and participants for their valuable contributions and commitment to building a more competitive, resilient, and future-ready private sector.

We are pleased to share with our members and partners an upcoming webinar focused on one of the most relevant topics for businesses today: the adoption and scaling of Artificial Intelligence.

DRIVING AI ADOPTION AT SCALE: A Community-Driven Train-the-Trainer Model

The session will be delivered by Dawid Ostrowski from Google and will present a practical example of international collaboration in the field of technological know-how transfer, highlighting approaches and best practices for accelerating AI adoption across organizations and communities.

The webinar offers valuable insights for business leaders, innovation managers, technology professionals, and anyone interested in understanding how AI capabilities can be effectively disseminated and scaled.

For further information and registration details, please contact: [email protected].