Dubai PR Network

Ajmal Perfumes has unveiled The Untold Stories, an extraordinary collection of five exquisite fragrances, marking a bold evolution in the brand’s 74-year legacy. Launched at Atlantis Royal in Dubai, this collection embodies a fusion of creativity, storytelling, and global collaboration, redefining the essence of modern perfumery. Each fragrance in The Untold Stories is a unique olfactory journey, crafted by globally renowned perfumers who were given complete creative freedom to bring their personal narratives to life.

Spearheaded by CEO Abdulla Ajmal, the collection breaks traditional constraints by allowing perfumers to create without trends, budgets, or briefs—resulting in an unparalleled exploration of emotions and individuality. The five chapters, crafted by Maxime Exler, Dalia Izem, Benjamin Bélizon, Nathalie Lorson, and Coralie Spicher & Fabrice Pellegrin, evoke memories, cultures, and bold self-expression through carefully curated ingredients like fig, black tea, osmanthus, black cherry, and smoky birch.

Ajmal’s meticulous 18-month selection process ensured that only the most artistically compelling creations were chosen, reinforcing the brand’s commitment to authenticity and innovation. By blending artistic expression with universal appeal, The Untold Stories positions Ajmal Perfumes as a global pioneer in creative perfumery, setting new standards for luxury and craftsmanship in the Middle East and beyond.