BackLite Media FZ LLC

Solis makes its appears on Jawhara, introducing its refined jewellery aesthetic to one of Sheikh Zayed Road’s most distinctive digital landmarks.

Rooted in craftsmanship and contemporary elegance, the campaign features soft tones, delicate detailing, and a timeless visual composition that reflects the brand’s philosophy of creating pieces designed to be treasured for generations.

Solis makes its appearance on Jawhara, introducing its refined jewellery aesthetic to one of Sheikh Zayed Road’s most distinctive digital landmarks.

takes its place on UAE21, commanding attention along Sheikh Zayed Road.
 
Positioned between the World Trade Centre and Dubai Mall, this premium portrait digital screen pairs the campaign’s bold visual identity with uninterrupted visibility, creating a striking presence across one of Dubai’s busiest corridors.
 
 

Not every location carries the same meaning.

As part of SpotLite 4.0, Ahmed Nour, Head of Sales at BackLite Media, explores why premium OOH has become more than media inventory, serving as a powerful signal of credibility, aspiration, and brand stature.

A perspective on how context shapes perception, and why the right placement has never mattered more.

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