Create Group

Storytelling still matters.
It just can’t stand alone anymore.

As Ramzi Haddad, Head of Growth at Create, explains, real growth happens when creativity is paired with the right technology. Not to replace the idea, but to amplify it and build connected experiences that scale.

Dubai Watch Week is rapidly evolving into one of the world’s most important watch fairs, driven by the ambition of Ahmed Seddiqi and the culture they’ve built around collecting and craft.

Watch our team unpack how five days on the ground delivering content across social, PR, and website channels showed the Ahmed Seddiqi brand strategy in action, and the impact it’s capable of delivering at scale.

A closer look at one of our hero films for Business Dubai’s “Smart Chooses Dubai” campaign where we turned red tape into a metaphor for everything slowing entrepreneurs down, and showed how Dubai cuts straight through it.

From a fast-moving shoot to an intensive post-production process, CGI and AI played a key role in bringing layered effects and bold visual moments to life.

In 2025, we delivered standout work, celebrated important wins, and shared moments that mattered. Some projects challenged us, others rewarded us; but all moved us forward.

Here’s a look back at the highlights that shaped our year.