Data Direct Group

Today marks a significant milestone for Data Direct Group.

We are proud to introduce DARE to Transform, our proprietary digital transformation framework, designed to help us stay ahead of a rapidly evolving market while delivering measurable, lasting value for our clients.

DARE is built on four interconnected pillars:

D — Digital Enablement
Deploying AI, automation, and intelligent technologies to drive faster, smarter, and more scalable operations across every engagement.

A — Analytics Intelligence
Turning data into real-time, actionable insights that power better decisions, for our clients and our teams.

R — Reimagined Processes
Redefining how work gets done through leaner workflows, optimized cost structures, and enhanced productivity.

E — Experience Transformation
Elevating every interaction by combining human empathy with digital precision.

The market is moving fast. Governments and enterprises worldwide are accelerating their adoption of AI and automation, with some aiming for up to 50% autonomous service delivery within the next two years.

DARE is how we help bridge that future, responsibly, strategically, and at scale.

Powered by the strength of our people and a robust partner ecosystem, this framework goes beyond transformation as an initiative.

DARE is a mindset. A commitment to a culture of continuous improvement, for our clients, our teams, and the communities we serve.

Data Direct Group is pleased to announce the appointment of Piety Gonsalves as our new Group CEO.

Piety brings over 30 years of excellence in the customer experience and outsourcing industry, with a proven track record of building and scaling regional operations. Having previously served as CEO of Teleperformance for 14 years, where he played a key role in growing the business into a leading customer experience and digitally driven organization.

As we enter our next phase, Data Direct Group is committed to evolving alongside the rapidly changing CX landscape. Our focus remains on digital transformation, AI-led solutions, and delivering the agile, innovative service models our clients demand.

With Piety’s leadership, we aim to accelerate our growth ambitions and strengthen our digital capabilities while continuing to deliver exceptional value to our clients.

Creating meaningful employment opportunities for national talent remains a key priority and is an area Piety is deeply passionate about and has consistently championed throughout his career.

We welcome Piety to the Data Direct Group family and look forward to the journey ahead.

Customer expectations are evolving and so should your CX strategy. Top CX experts predict that proactive service will be the next competitive advantage, not just faster response times. - Forbes

This means anticipating needs, reducing effort across journeys, and orchestrating experiences, rather than waiting for issues to emerge. It’s a paradigm shift from reactive support to predictive engagement.

Leaders get ahead when they embed real-time insights and automate where it matters most, without sacrificing human empathy.

Want a CX roadmap backed by trends? Connect with our strategists today.