Phygitech

Today we would like to tell you about our multimedia pre-show at the Sber Pavilion.

This is a unique immersive show in which the audience travels in a "time elevator" through different periods of the history of the country and Sber. Through this lens, we show how people, technology, our country and Sber have changed.

The journey is guided by the Salute assistant, who leads the audience through all stages of the installation. The show includes impressive multimedia elements: surround sound, multiple screens around the hall, a kinetic platform that creates the effects of lifting and lowering content.

The show is divided into three main stages reflecting Sber's transformation: from product-centricity and customer-centricity to human-centricity. The show is not only breathtakingly beautiful, but also extremely informative. It allows viewers to see the history of the company in a dynamic and fascinating format!

Elevator of History from Sber / Multimedia Show Today we would like to tell you about our multimedia pre-show at the Sber Pavilion.This is a unique immersive show in which the audience travels in a "time e...

Our joint project with Arcadia Earth and WWF opened its doors today! It was realized thanks to a deep desire for change and an unwavering commitment to a sustainable future.

Arcadia Earth aims to ignite a global movement that promotes harmony between humanity and our precious planet. Biodiversity loss and climate change are reaching catastrophic levels, but the next decade is critical if we are going to reverse this path. The Regenerate Canada plan is leading the way to prevent our planet from crossing an irreversible line that could lead to devastating consequences, such as extreme weather events, species extinction, and severe climate disruption.

Our company Hello IO has existed since 2011, over the years we have gained the necessary experience and expertise to work with complex technologies (projection mapping, tracking, data processing, machine vision and etc) and large spaces. We have realized many immersive high-tech spaces with challenging concepts and tight deadlines. This is due to the work of a large and close-knit team of professionals in different specialties - from scriptwriters and testers to content producers.

Because of that, we became a part of this project. Our immersive zone is trying to explore that theme. Сovering an area of 270m2, it is divided into two parts by a prominent yellow line. On one side of the line, visitors’ actions contribute to the destruction of nature, while on the other side, their actions help restore it. The more actions a visitor takes, the further into the future he travels.

In our zone we used floor tracking and touch on the walls: the particles on the wall react only to touches, and on the floor to movement around the hall. The entire real-time graphic is made up of particles: trees, glaciers, animals. Millions of real-time particles are controlled on a single PC. And from that same PC, it’s mapped to 16 projectors. All objects in the scene react to the actions of visitors (from activation of 60 different icons). The particles on the wall react only to touches, and on the floor to movement around the hall. Objects can grow, collapse, etc.

This immersive experience highlights the delicate balance between human activities and the environment, emphasizing the importance of conscious choices in preserving and restoring the natural world of Canada.

Thanks to everyone who participated in this project, it’s an honor to create something that can make a difference in the world.

Arcadia Earth and WWF in Toronto / Immersive Installation

We would like to share with you an awesome Media Cube project which was implemented for a large IT company in Shenzhen city.

We have developed an application that creates generative graphics from a huge number of photos, from which the program subsequently produces an incredibly hypnotizing and engaging visual. The installation has several features: active, when people interact with the content in the gallery, and passive, when all uploaded photos are mixed and animated, until a new person touches the screen.

In addition to uploading photos, there is a lot of room for customization. We have also implemented several visual design themes for the application in passive mode.

Media Cube is ideal for immersive photo wall and showrooms. It is a unique installation in which art and technology combine to create an unforgettable experience for every visitor.

https://www.youtube.com/watch?v=NvRB8X6lCOE&ab_channel=HelloI%2FO

We just want to remind you one more time about our awesome project, created in collaboration with ZHD Studio. You could enjoy it at the St. Petersburg Economic Forum.

You just need to stand in front of an interactive mirror and voila! A digital twin appears in front of you, ready to repeat all your movements. There is a amazing video on our channel: https://bit.ly/3QWFfmu

Come to Hello/IO, we will make beauty for you too 😎