Be Effective Agency

Covid and e-commerce in the UAE?

For sure, Covid boosted e-commerce development. Today's forecast for this market is CAGR 15,27%. Leading by Namshi.com, noon, Amazon and others, more and more micro, small, and medium businesses are switching to digital platforms, marketplace distribution, and delivery.

The current overview is dedicated to the e-com sphere in the UAE. We will share more about this market next week. Stay tuned.

How to write the right brief? How to choose the right advertising agency?

Start with a story about the project:
⁃ the history and values of the company
⁃ product line
⁃ target audience
⁃ advantages over competitors
⁃ examples of past campaigns.
Don't forget to attach your brand book, guidelines and logo in .png format!
Prepare all tasks which should be solved by the agency.
⁃ Do you need community management?
⁃ Mention monitoring?
⁃ Photo or video production?
⁃ Do you plan to work with bloggers?
⁃ Choose the points that are relevant to you and then give 1-2 small and very specific tasks for each of them.

By giving small and specific tasks, it will be easier for you to compare the tender offers of agencies and evaluate their expertise on real examples, and not on theory or on other people's cases. Yes, and the agencies themselves are more specific, and you are more likely to get a cool offer!

Following this simple steps you will be able to write a working brief and choose the most suitable SMM partner for you and your project.

And also - you can write to us by mail and we will send you the brief form!

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