Möbius Design Studio

Earlier this year, Mobius had the pleasure of designing an identity for Ahwak Perfumery.


Ahwak is a fragrance house born in Dubai, blending traditional Arabic ingredients with contemporary formulations.

The logo began with a deep exploration of Arabic calligraphy — experimenting with forms, angles, and symmetry. The design evolved from hand-drawn strokes to more geometric and structured compositions. A mirrored approach was used to create balance, while subtle repetitions paid homage to traditional design motifs.

The final mark emerged as a radiant seal, reflecting the warmth of the desert and the brand’s cultural heritage.

Now Open: Crystal No. 6 ✨

We are excited to announce that the exhibition is officially open at the NYU Abu Dhabi Art Gallery in the project space! Celebrate the layered histories of Freej Al Murar, a historic Dubai neighborhood, through Crystal No. 6. This exhibition unravels the stories behind the mkhawera, the traditional embroidered garment, highlighting the artisans whose labor and craft are often overlooked.

Featuring nine embroidered addas, a short film by Abdulla Majjan, and a publication with essays by Ahmed Makia, Kallol Datta, and Uzma Z. Rizvi, the exhibition reflects on memory, craftsmanship, and cultural erasure.

Join us as we honor the unseen hands behind the stitches. ✨ The exhibition will run until March 11th, 2025.

🚨 Launch Alert! 🚨

WORK WORK WORK draws inspiration from Ahmed Rashid Thani’s 1980s play “The Earth Speaks Urdu”, reinterpreting its themes and challenging assumptions about Gulf society. The book fuses abstract pop-up theater sets with bold typography in Arabic, Urdu, and English.

🗓️ February 9th
📍
⏰ 5:00 PM

Join us for an exciting evening as we unveil this special publication. See you there!

.themobius