Landmark Group

At Landmark Group, we believe that every individual deserves moments of joy, belonging, and celebration. Especially during festive occasions, small acts of kindness can create meaningful memories and make a lasting difference. Through our community initiatives, we strive to bring people together, spread happiness, and support those who need it most.

Recently, as part of the “Kolona Wahed” (We Are All One) initiative, organized by Egypt’s Ministry of Interior under the patronage of His Excellency the President, Landmark Egypt welcomed 20 children from an orphanage to Max Fashion, Heliopolis store for a special Eid shopping experience.

The children were given the opportunity to choose their Eid outfits and enjoy a day filled with fun activities, bringing smiles, joy, and memorable moments ahead of the celebrations.

This initiative reflects our continued commitment to social responsibility and our efforts to create meaningful moments of joy, inclusion, and connection within the communities we serve.

Max Fashion



في مجموعة لاندمارك، نؤمن بأن الأعياد والمناسبات تمثل فرصة حقيقية لنشر الفرح ورسم البسمة على وجوه الأطفال، وترسيخ قيم التكافل والعطاء داخل المجتمع.
وفي هذا الإطار، شاركت لاندمارك مصر في مبادرة "كلنا واحد" التي تنظمها وزارة الداخلية المصرية تحت رعاية فخامة رئيس الجمهورية، حيث استضفنا 20 طفلًا من إحدى دور الرعاية في متجر ماكس للأزياء – فرع هليوبوليس ضمن فعالية خاصة للاحتفال بالعيد.

وقد استمتع الأطفال بتجربة تسوق مميزة لاختيار ملابس العيد بأنفسهم، إلى جانب مجموعة من الأنشطة الترفيهية التي أضفت أجواءً من البهجة والسعادة، وأسهمت في صناعة ذكريات جميلة ستبقى معهم لسنوات قادمة.

وتجسد هذه المبادرة التزام مجموعة لاندمارك بدورها المجتمعي وحرصها على دعم المبادرات الهادفة إلى تعزيز الترابط المجتمعي وإدخال الفرح إلى حياة الأطفال والأسر الأكثر احتياجًا.

In challenging times, the true strength of an organisation is reflected in how its people come together.

Across Landmark Group, teams and leaders have remained focused on supporting one another, prioritising safety, and ensuring continuity for employees, customers, and partners. From responding to immediate needs on the ground to maintaining trust and reliability across the business, the collective effort has reflected a strong sense of responsibility and care.

These moments reinforce the values that define us as an organisation — resilience, teamwork, and a people-first mindset that continues to guide how we operate every day. More importantly, they serve as a reminder that beyond business, it is people and the way we show up for one another that truly make the difference.

27,000 Landmarkers across the Middle East, from our offices, stores, and warehouses, came together for a special hybrid event - One Landmark Connect, creating space to reflect, support one another, and recognise the strength of unity during a time of global uncertainty.

The session served as a reminder of the strength that comes from unity, empathy, and open conversation. Through shared reflections and meaningful discussions, teams connected not just as colleagues, but as one community navigating uncertainty with resilience and compassion.

At Landmark Group, people have always been at the heart of everything we do. One Landmark Connect reinforced the importance of standing together, checking in on one another, and moving forward with a shared sense of purpose and support.