Pencell PR

For Emirati National Day, Aston Martin proudly collaborated with two visionary designers, Shereen Raggad and Majid Al Bastaki, to bring The Private Garage Concept Project to life, each interpreting a private garage concept through a distinct creative lens.

Inspired by her 17-year journey in the UAE, .ae concept draws from the Ghaf tree, desert dunes, and the evolving spirit of the nation, blending Emirati heritage with Aston Martin’s timeless craftsmanship.

approached the space as an architectural expression, where modern elegance meets cultural identity, transforming the garage into a gallery-like setting where the car becomes an art piece and Emirati creativity takes center stage.

Two designers, two perspectives, one shared tribute to the UAE’s heritage, ambition, and creative future.🇦🇪

Things got extra spicy on this one! From concept to ex*****on, Pencell was behind the scenes bringing BURO X TABASCO Brand’s to life; a bold, high-energy shoot celebrating confidence, heat, and unapologetic personality.
Featuring the incredible Ameni Esseibi, this collaboration turned up the flavor and delivered moments as hot as the sauce itself.

Stay tuned for more🌶️🔥

We were thrilled to collaborate with Damas Jewellery for Saudi National Day, bringing to life a campaign that celebrates heritage, strength, and timeless beauty. Partnering with the inspiring Adwaa Bader, the concept drew from Saudi architecture and intricate arabesque details; a reflection of elegance and cultural pride.
Pencell was proud to help craft this story of tradition reimagined.