SZAdil

One of the easiest ways to misread an Amazon DSP account is to stop asking growth questions once the efficiency metrics start looking good.

I've reviewed accounts with healthy ROAS, predictable spend and reports everyone felt comfortable presenting.

Nothing looked broken.

The business had simply stopped bringing enough new customers through the door.
That's what made it dangerous.

This week's DSP Real Talk is about the difference between running efficient campaigns and building a business that keeps growing.

Those two ideas overlap.
They aren't the same.

Article below.

https://www.linkedin.com/pulse/dsp-real-talk-5-most-dangerous-campaign-one-looks-like-adil-tzdif

Half the year is already behind us.

That sentence lands differently every July.

Back in January, twelve months felt like plenty of time.

Now six of them are gone.

Some goals moved faster than expected.

Some barely moved at all.

That's how it goes.

What I've learned is that Q3 isn't about chasing the goals you ignored for six months.

It's about being honest enough to ask a simple question:

If I keep working exactly like I have been, where will I end up by December?

Sometimes the answer is encouraging.

Sometimes it's uncomfortable.

Either way, it's useful.

A calendar doesn't change a business.

A new quarter doesn't magically create momentum.

But it does give you permission to stop, look at what's actually working, let go of what isn't, and make better decisions before another six months disappear.

Anyway... that's the question I'll be carrying into Q3. .