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Grab a cup of joe (or tea), pull up a chair, and join Rylan Chittenden for this episode of the Morning Buzz. What's on today's menu? Broad Match and homemade cold brew.
TLDW (too long didn't watch)? We've summarized below so you can read or listen.
Benefits of Broad Match Keywords:
🔸 Reach additional relevant search terms compared to other match types.
🔸 Provide more data and flexibility for smart bidding.
🔸 Utilize additional signals like landing pages, previous searches, and user location to ensure relevance and intent.
Pro Tips to Outperform:
🔸 Test broad match keywords with smart bidding against phrase and exact counterparts to leverage additional signals and improve performance.
🔸 Watch out for how queries match to both new and existing keywords, especially queries identical to keywords regardless of match type.
🔸 Understand the prioritization of keywords for ad rank to avoid data muddling and friction in analysis.
No one in digital marketing has all three:
1️⃣ Time on their side
2️⃣ Seamless attribution
3️⃣ A team of data scientists
It's a good thing you don’t have to do it alone. As an independent agency that delivers big results, we act as an extension of your team to custom-tailor paid media strategies that leave your profit margins in the green (and your competition green with envy).
Let’s prove outperformance has no limit.
04/19/2024
Congratulations to Lucas Roberts for being this month's Remote Rockstar!
We asked Lucas his secret to remote work, and he said, "My balance board is essential to my work-from-home space, especially during times of focus. I like to pretend I'm surfing when I'm working."
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