Sam Aaron Creative

'ULU movement practices are circular, spiraling and repetitive. A trance and entry point into the absolute.

We wanted the design of Pōhala's first book to embody that. 🌀

In Mū-Hawaiian doctrines, the He'e (octopus) is considered the sole surviving species from the previous Universe, its blood blue - the color of the spiraling vertebrae on the front cover.

The cover was designed with the texture of an ink stain, holding deep symbolism and secret meaning blended with a modern twist.

Our intention was to make ancient wisdom feel accessible and relevant in modern society today.

This project was a reminder that design can bridge worlds - it takes ancestral knowledge and creates forms we can connect with now, a portal into healing that might have otherwise stayed out of reach.

Now available on Amazon in the US, UK, Germany, France, Spain, Italy, Netherlands, Poland, Sweden, Belgium, Ireland, Japan, Canada, and Australia. 🌎