DOMORRE Marketing

DOMORRE and friends on-set yesterday and today filming some NEW Geissler's Supermarket commercial spots.

From designing jar labels to writing commercial scripts to managing your marketing budget, DOMORRE handles everything.

We’re your marketing team.

Some recent marketing Threads that have us 🙌🏼

Woody Graham Watts
dailymarketingtips
dailyemailmarketing
Kelly Mirabella | Fractional Social Media | Centennial CO

👀

Another fantastic full day on set with one of our favorites… Lynne Graves

AI photos can’t hold a candle to the talent in this room! 📸

If you do business in NY like we do, listen up!

New York’s new AI advertising law is officially in effect, but despite some alarming headlines, the state has not banned AI-generated ads.

The law specifically requires brands to disclose when certain visual or audiovisual advertisements include an AI-generated “synthetic performer.”

That could include an artificial spokesperson, lifestyle model, product demonstrator or other fabricated human figure that might otherwise be mistaken for a real person.

Failing to provide a conspicuous disclosure may result in a $1,000 civil penalty for a first violation and $5,000 for subsequent violations.

And this is not something only New York-based businesses should be watching. Digital campaigns created elsewhere may still reach consumers in New York.

Our advice: audit your creative, ask your vendors how imagery was produced and add AI usage to your approval process.

AI can be an extremely valuable marketing tool. But as the technology evolves, transparency, strategy and human judgment matter more than ever.

Use AI where it improves the process. Use people where humanity matters.

Just a little… no, make that a lot… of fun at our content shoot yesterday! 🌭🍨

One minute we’re building marketing campaigns. The next, we’re getting nose boops from a new friend.

No two days are ever the same for us, and that’s why we love what we do.

Today, our adventures brought us to Ella's Feline Rescue Mission in Springfield, where Karen made a new friend.

The best part? This sweet little girl is available for adoption.

If you’re looking for a furry friend, this might be your sign. 🐾

We get asked a lot (A LOT) about our thoughts on AI in the marketing space and how it's affected our business.

Here's what we tell them.

AI is powerful. There's no doubt about that. It's also moved quickly and gets more powerful every day. Scary? Yes. But our team has embraced it with a hybrid approach.

We focus on setting up and supporting our clients' AI-powered marketing strategies while managing the things AI cannot replace.

* Human relationships
* Brand collaboration discussions
* Community presence
* Live event ex*****on
* Local partnerships
* Brand activations
* Crisis management
* Leadership
* Accountability
* On-site, in-the-moment creative direction
* Boots-on-the-ground visibility
* Graphic design (A hill we will perish on. Art is for humans)

While AI helps our clients move smarter, not harder, we pick up where AI leaves off. AI isn't going to stuff 10,000 trade show bags or meet with other brands to discuss collaborations. It will not replace your street team, organize your Times Square publicity stunt, or host an epic grand opening event.

Not yet, anyway.

So we tell everyone that we are well aware that AI is here to stay. We're not afraid of it, and we know it's extremely helpful when used correctly.

It can't do it all, but our hybrid approach can.