Paul Stern Design

When I rebranded a few months ago, we didn't just give the brand a facelift. We re-aligned all their connected programs (arms of the main brand) to be more clearly connected to parent brand.

Why is this important? Because they are not just random offers....they are an ecosystem of layers that take the investor to new levels in their entrepreneurship journey.

Runway is the launchpad.
Altitude is the upper level.
Teenage Tycoon is the generational play.
Alumni is the elite status.

It's not so much about making them "look better", but giving them deeper connectivity and "brand recognition" running through all of them.

Now, all arms of the 7FF ecosystem have a symbiotic undertone. Everything feels connected. Everything feels in sync.

This creates less friction, a deeper connection to the overall brand, and more impressive display of everything that brand is connected to and provides for its community.

Do you have a multi-layered brand like this that feels detatched? DM me the word "Audit" if you'd like a free 30min audit.