Izabella Ritz

What comes first?

Money or Happiness?

Today, I want to share something personal with you.

I’ve been doing business since I was 17, and it never even crossed my mind to ask why.
It just made sense—I wanted the lifestyle I wanted.

Simple, right?

Back then, at just 12 years old, my first hustle was teaching kids French because I couldn’t afford to buy anything I wanted.

Growing up, I had to utilize the skills I had, and French was my strength.

Funny enough, I barely understand French now.

Fast forward to about 10 days ago—my husband asked me an unexpected question:

"What kind of business would make you happy?" And then, "Why did you do business in the past?"

I answered without hesitation—money.

Having a family was my primary motivation to make money and build the lifestyle I never had but always wanted.

Even now, I still carry the fear of having an empty fridge.

He looked at me and said, "So, you’ve never done business just because you wanted to?"

I thought, "What kind of BS is that?" Business is about making money, right?

But then he got me thinking. For as long as I can remember, I’ve told myself that money creates the lifestyle you want, and it doesn’t matter what you sell as long as it brings in the cash—as long as it’s ethical and you understand what you’re doing.

You have to be an expert or hire experts and professionals to deliver what you are being paid for.

But here’s the twist—after you’ve achieved the lifestyle you want, what’s next?
I realized it’s about self-realization and joy.

And when he asked what brings me joy, without skipping a beat, I said horses.

When I was younger, I competed as a jumper until I broke my spine—not once, but twice.

My mom was told I’d never walk again, yet somehow, horses stayed in my dreams.

Now, I have four children and no problem walking or running.

And here’s the exciting part: yesterday, 10 days after that conversation, I bought a horse.

I’m officially a mom of four children, three dogs, and one horse. My American dream?
I guess it’s coming true. I’ve got the lifestyle, the family, and now, the joy.

Meet Shorty.

Though I’m still not sure if I should change his name to something else.

He’s definitely not tall, a perfect fit for my height at 5'3", and he stands at 14'1".

He could technically be on the higher side of a pony, but he’s definitely not a pony!

But here’s something for you to think about:

Why are you making money?

Is it just to cover the bills?

If that’s the case, maybe it’s time for a transition to something bigger.

Only thinking bigger will bring you to that place in your heart—and in your life—where you’ll truly be happy.

After all, we only get one shot at this.

✨ Honored to speak at the upcoming ASGTG powered by AI Conference in Brooklyn, NY this Wednesday!

I'll be diving into the A to Z process of product research, development, and validation using AI.

Excited to share limited access to exclusive resources we've built to help attendees simplify their product creation journey with AI.

Can't wait to see you all there! 🚀



https://www.eventbrite.com/e/851460239497/?discount=BELLA20

ATTN Amazon Sellers.

I'm About to Blow Your Mind! 🚀

You have to read all the way through to be able to repeat the experience.

I've been monitoring several fast-growing brands, and one of them is

Grace & Stella.

Their sales simultaneously doubled on Amazon:

On September 1st, 2023, their Energizing Eye Masks had a sales rank of 520 in the Beauty & Personal Care category.

By December 10th, 2023, the product had a sales rank of 28.

You can imagine how big and dramatic the jump was (don’t blame Q4).

Nothing changed with PPC; they just started using influencers, using…. (… keep reading don’t skim)

Another one is Ella Bella.

June 2023 - June 2024:

812k Product Clicks

$2.5M in Creator Sales

+$236k in Brand Referral Bonus (paid to the Seller) 😳

Not a bad sales lift, right?

What Do Those Numbers Mean and Where Did I Get Them?

These days, it’s very hard to get in touch with influencers and ensure they will respond to you. More so, you don’t want to pay all your profits to them. Here’s a way to go about it.

When you use Levanta, you can connect with influencers and get your 10% back from each sale you make. How?

Every single influencer on the platform uses an attribution link connected to Amazon.

When the sale happens, Amazon pays you 10%, and you pay 10% to your influencer. It’s a win-win, and you’re not losing anything.

Best Strategy to Take:
Post your deal on Amazon Creators platform (I learned about this from Josh Hadley at BDSS10 by Kevin King).

Include a link to Google Drive in your description (ALL TOS compliant).

If an influencer wants to get a sample, they have to sign up with Levanta, which will track and show you individual performance per influencer.

For creators, it’s more beneficial because they get a bonus from Amazon and perks from Levanta.

Once the influencer is approved by Levanta, ship them samples.

Make sure to provide instructions that they have to follow up with you when they receive the sample. Levanta.io will email you back.

Link to Levanta

https://hubs.ly/Q02H1DZC0

How many unused domains do you have in your stash?