Decision Making Research

SKILLS MORE IMPORTANT THAN A FOUR YEAR COLLEGE DEGREE

US News reports that "school is not as important as skills earned...You will find community colleges starting to offer certificate training ... with more specific programs."

This puts community colleges on or ahead of the curb as time goes on and there is increased focus by employers on skills, not just a four year college degree.

We've had great success recently in helping two health related companies discover key components of their brand equity. Now they know what marketing messages will work for them and guarantee success!