Sandra Coyle

Should your brand be working with influencers?

It's a question worth asking before the contract is signed, not after the campaign underperforms.

Influencer partnerships can be a real lever for growth, but only when they are chosen carefully and integrated into a broader strategy.

Here are 5 practical ways to make sure your influencer investments actually deliver:

👉 https://www.sandracoyle.com/knowledge/bet-on-influencers

Should You Bet on Influencers? — Sandra Coyle Advisory Thinking about influencer marketing? Discover five expert tips to choose the right influencer, set clear goals, and protect your brand’s reputation.

The US administration has made its development model clear: aid is out, commercial diplomacy is in.

The OECD has confirmed the fallout: a 23.1% contraction in development assistance in 2025, the largest on record.

What is less visible is what is happening inside the organizations most affected. Boards are quietly considering consolidation, mission reckoning, and wind-down. Few of these conversations are happening in public.

I wrote about why that silence matters, drawing on my own experience leading an organization through this work.

👉 Behind Closed Doors https://www.sandracoyle.com/knowledge/closed-doors

Behind Closed Doors — Sandra Coyle Advisory What international NGO boards and executives are discussing privately after USAID—on consolidation, mission reckoning, and dignified organizational wind-downs.

With fresh headlines on tariffs, slowing growth, and economic uncertainty, one question keeps coming up: Is your brand still positioned for the reality of today’s markets?

Last August, I wrote about exactly this in “Rebranding to Rebuild Trust”, when external changes mean it is time to rethink the narrative.

All the articles and tools are here if you are navigating this now:

https://www.sandracoyle.com/knowledge/rebranding-rebuild-trust

Rebranding to Rebuild Trust — Sandra Coyle Advisory When reputation takes a hit, rebranding can help if it’s built on real change. Learn 5 ways to make your brand transformation earn back trust.