IMARK

The rules of engagement for the US market have changed. As I discussed with Marcello Zacché for il Giornale, the "Made in Italy" brand can no longer rely solely on the quality of its products from afar. To thrive in the current climate, Italian companies must transform into local players.
In the article, I explore the necessity of "tailor-made lobbying" and why the future of our excellence abroad depends on local integration—from establishing US subsidiaries to forming strategic public-private partnerships. We also take a deep dive into the strategic importance of the Illinois-Lombardy corridor as a blueprint for industrial cooperation.
A significant thank you to il Giornale for the space to discuss how we are evolving the "bridge" between Italy and the United States

Grateful to RAI for featuring Italian Design Week today!!! Thank you for bringing this important cultural moment to a wide audience and supporting Italy’s design excellence.

https://www.rainews.it/notiziari/tg1/video/2025/10/Tg1-ore-1330-del-20102025-f62a5b2d-d5a9-421d-8600-8dee22951216.html

minute -1.37

Edizione del 20/10/2025 - 13:30 - Tg1 Tg1. Scopri il notiziario di Tg1 con aggiornamenti ed approfondimenti in tempo reale da tutta Italia. - Edizione del 20/10/2025 - 13:30