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Despite the AI search revolution, Google’s ad-driven engine and Chrome’s distribution still dominate the web’s gateway, leaving challengers like Perplexity struggling to scale. The battle for search supremacy is less about algorithms and more about economics.

Perplexity v. Google: The True Cost of Building an AI Search Engine Despite the AI search revolution, Google’s ad-driven engine and Chrome’s distribution still dominate the web’s gateway, leaving challengers like Perplexity struggling to scale. The battle for search supremacy is less about algorithms and more about economics.