High Definition Concrete Consulting

Innovator or Imitator?

For residential and commercial property owners who believe it is costly to hire a professional, they will find that this was merely a mirage after hiring a cut-rate amateur or worse by attempting to do so themselves. As professionals, we must strive to educate prospective customers as to how our verifiable experience, knowledge, skills, required equipment, and trade related expertise will guarantee the ultimate in longevity/performance, lasting value equal to investment made, provide a well maintained and pristine image, while creating a coveted “I want that mindset” in the eyes of all beholders.

We must focus our attention on standing our ground as to acceptable turn-key price per sq.ft. structure, never cut corners as to performing necessary prep work, read/heed/apply all materials as per manufacturer recommendations/guidelines, and never allude to permanent solutions or promises that may be questionable as to ability to keep thus creating false expectations … in doing so we will be on target as to building a formable high quality reputation as required for business growth and increased specification for the services/surfaces offered … lowing prices and/or standards by playing “Let’s make a Deal” like Monty Hall will never be a winning game plan.

True “innovators” stand behind their workmanship, as well as commitment to total customer satisfaction and attention to detail that is #1 and second to none, leading to a steady stream of referrals and the revenue that goes along with it … “imitators” are those that attempt (“but fail to”) copy the actions or creations of others.

My hope for the New Year is that all contractors will strive to put their best foot forward as “innovators” (performing the type of work that they would be proud to leave their name on) instead of being “imitators;” furthermore, commit to learn something new every day (those that fail to do so are operating in neutral gear that will not propel them proactively ahead or perhaps drop into reverse). My philosophy has always been that those that believe they know it all are destined to fall off the pedestal they have placed themselves on; ergo, tarnish their most important asset (their image) to a point that can’t be easily restored/resurfaced/revived and possibly dig a hole to their businesses’ demise … what troubles me most is that the image of our industry can be compromised to a certain degree through no fault of professionals or the premium/time tested materials we apply due to failures and unsightly outcomes. There is no shame in replying “I don’t know, but will find out and get back you” when a question is posed that is beyond anyone’s foundation of knowledge … what is shameful is trying to fly without proper direction, veering off course, resulting in costly mistakes.

May those that are guilty of being “imitators” change course, see the error of their ways, invest in their company by taking advantage of hands-on training opportunities offered by manufacturer’s and experienced leaders, seek out tried/true answers when unknown factors/conditions present themselves, and venture forth on a pathway that is guaranteed to upgrade their businesses.

Success has no limits … one just must have all the integral components and expertise/knowledge to do so.

Lindy Greg Ausburne
High Definition Concrete Consulting
www.highdefinitionconcreteconsulting.net
[email protected]
254-498-6635

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I look forward to answering your questions. High Definition Concrete Consulting has decades of integral industry knowledge necessary to direct you to a strong foundation of success. I stand ready, willing, and uniquely able to promptly meet your company’s individualized needs.

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High Definition Concrete Consulting
Lindy Ausburne
30+ years hands on Experience & Tech Expertise
www.highdefinitionconcreteconsulting.com
[email protected]
254-498-6635 (cell phone: day/night/weekend)
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https://www.facebook.com/highdefinitondecorativeconcrete?ref=aymt_homepage_panel

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