Three65 Ideas, LLC

Three65 Ideas, LLC

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28/01/2026

GEO is the new SEO
For years, hashtag , "Search Engine Optimization" was all about ranking on page one of Google. With AI leading the charge; the focus has shifted to Generative Engine Optimization (hashtag ).

As users become more comfortable AI and increase their usage of AI-powered answer engines like SearchGPT or Gemini, the goal won't just be about clicks but being a cited source within an AI's response.

Moving forward you're going to have to prioritize having structured data, high-authority whitepapers, and "Search Everywhere Optimization" to ensure your brand is surfaced across social search, voice assistants, and LLMs.

Damien Lawson 23/04/2025

YouTube Advertising:

Pros
• You can utilize the platforms granular targeting capabilities
• Requires only a YouTube video to
launch
• Can be user generated content as well as
commercially produced
• You can leverage with remarketing
• Very cost effective
• Extensive reach & engagement
• Measure conversions

Audience Targeting Capabilities
*Demographics
*Topics
*Customer Match
*Lookalike Audiences
*Video Remarketing
ads in the past.
*Affinity Audience

To learn more and get a free consultation please click the link below.
https://calendly.com/damien-three65ideas

Damien Lawson Welcome to my scheduling page. Please follow the instructions to add an event to my calendar.

Damien Lawson 27/06/2024

Learn how to measure and optimize your Google ad campaign's real impact by assigning values to your conversions by understanding the following.

*Comprehend the total business value Google Ads generates and look beyond just counting conversions.

*Pinpoint the high-value conversions and utilize them in order to optimize your advertising strategy.

*Use the Conversion value/cost column to monitor your return on investment (ROI). Make use of this data to point out areas for budget and target adjustments.

To learn more schedule a free consultation: https://calendly.com/damien-three65ideas

Damien Lawson Welcome to my scheduling page. Please follow the instructions to add an event to my calendar.

Telephone

Opening Hours

Monday 08:00 - 18:00
Tuesday 08:00 - 18:00
Wednesday 08:00 - 18:00
Thursday 08:00 - 18:00
Friday 08:00 - 18:00