Three65 Ideas, LLC
28/01/2026
GEO is the new SEO
For years, hashtag , "Search Engine Optimization" was all about ranking on page one of Google. With AI leading the charge; the focus has shifted to Generative Engine Optimization (hashtag ).
As users become more comfortable AI and increase their usage of AI-powered answer engines like SearchGPT or Gemini, the goal won't just be about clicks but being a cited source within an AI's response.
Moving forward you're going to have to prioritize having structured data, high-authority whitepapers, and "Search Everywhere Optimization" to ensure your brand is surfaced across social search, voice assistants, and LLMs.
23/04/2025
YouTube Advertising:
Pros
• You can utilize the platforms granular targeting capabilities
• Requires only a YouTube video to
launch
• Can be user generated content as well as
commercially produced
• You can leverage with remarketing
• Very cost effective
• Extensive reach & engagement
• Measure conversions
Audience Targeting Capabilities
*Demographics
*Topics
*Customer Match
*Lookalike Audiences
*Video Remarketing
ads in the past.
*Affinity Audience
To learn more and get a free consultation please click the link below.
https://calendly.com/damien-three65ideas
Damien Lawson Welcome to my scheduling page. Please follow the instructions to add an event to my calendar.
27/06/2024
Learn how to measure and optimize your Google ad campaign's real impact by assigning values to your conversions by understanding the following.
*Comprehend the total business value Google Ads generates and look beyond just counting conversions.
*Pinpoint the high-value conversions and utilize them in order to optimize your advertising strategy.
*Use the Conversion value/cost column to monitor your return on investment (ROI). Make use of this data to point out areas for budget and target adjustments.
To learn more schedule a free consultation: https://calendly.com/damien-three65ideas
Damien Lawson Welcome to my scheduling page. Please follow the instructions to add an event to my calendar.
Contact the business
Telephone
Opening Hours
| Monday | 08:00 - 18:00 |
| Tuesday | 08:00 - 18:00 |
| Wednesday | 08:00 - 18:00 |
| Thursday | 08:00 - 18:00 |
| Friday | 08:00 - 18:00 |