Jeanine Riedl Consulting, LLC

Here today, gone tomorrow. Emotional connection is key for influencers; fans are fickle. Brands beware and be aware.

The Fragility of Social Media Fame Means Big Costs for Brands | DR. PAM RUTLEDGE | MEDIA PSYCHOLOGY Social media fame is more fragile than celebrity built on talent over time. Influencers' success relies less on their content and more on their ability to maintain an emotional connection with their fans. Fans are fickle at the best of times. Generalized COVID anxiety and hypersensitivity t ...