The Quell Group

In a world of look-alike trade ads, The Quell Group chose thunder. ⚡

When PurePower needed a trade campaign that cut through the noise, we didn't reach for the usual playbook. We went bold, mythic, and unmistakably them — because the best advertising doesn't just get noticed, it gets remembered.

Look-alike ads are easy. Memorable ones take nerve. Let’s talk: 248.649.8900

Healthcare marketing can be informative and interesting.

We partnered with InfuSystem to design the Home First Wound Care Kit as a fully branded experience supporting continuity of care from hospital to home.

The system brings together the NPWT pump with clinician, patient, supplies and resource materials in one organized kit.

From graphic motif and messaging to box concept and opening flow, every element was designed to guide use, improve understanding and reinforce the brand.

The result is an educational, functional and visually distinctive way to present wound care — proving that smart design can support care, communication and brand at the same time.

When a healthcare provider needed to stand out in a crowded local market, Quell developed a PR strategy rooted in expertise — not hype.

We:
• Refined their story
• Targeted influential local and regional media
• Secured earned coverage aligned with practice goals

The result:
• Greater awareness
• Stronger trust
• A leadership position in the community