The Lift Box

HYROX is expanding its race floor with a new youth category. 🌍🔥

After a successful pilot program, Youngstars is now becoming a permanent part of HYROX events for athletes ages 8 to 15.

The division gives kids a scaled version of the HYROX experience, built around fitness, competition, and early exposure to hybrid racing.

HYROX is officially building the future of the sport. 🏋️‍♂️🏁

Built Bar is bringing cereal milk flavor to the protein aisle. 🥛⚡

The new Cinnamon Cereal Milk Puff is available exclusively at Target, giving fans a sweet cinnamon cereal-style option in the Built Puff lineup.

It takes one of the best parts of the cereal bowl and turns it into a soft protein bar.

Another exclusive Built flavor just hit Target shelves. 🛒🔥