Reciprocal Results

Now that the New Jersey Special Election Primary is over after endless TV ads that had zero impact, I must reiterate that candidates for Congress in the NYC Media Market should never advertise on local broadcast stations. This is even more true now than when CEO Roy Moskowitz wrote this article in 2020.

After 2020, Is It Time To (Mostly) Ditch Broadcast Buys? Here’s a question the political campaign industry should think hard about: When is it appropriate for campaigns or groups to buy broadcast television? Here’s the simple answer: it’s appropriate when large audience segments can potentially vote for the candidate advertising.

WHY MARKETERS NEGLECT PEOPLE 50 AND OLDER FOR GEN Z—AND HOW AD LEADERS ARE TRYING TO CHANGE THAT

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