NobleLore
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Brands that want to boost engagement as well as sales online focus on tailoring their efforts towards their dream audience. There are many ways to do that, but reinforcing who you are and what you value, through different types of posts is timeless! 🤙
02/27/2026
New hires. New furniture. New buildings. Your customers/client base aren’t as worried about that as you are. True connection with your clients begin when you provide personality to your branding. Finding out the you care about the same things they do builds trust and sets you apart from other brands that are only interested in selling.
No more traveling together on shoots an hour away…
Slow-motion cinematic Target runs for Tylenol during the Christmas season? Absolutely!
03/20/2025
Eddie McVey: He wouldn't describe himself as a St. Louis legend but his accomplishments are certainly flirting with that status.
For right around 20 years, he has kept his restaurant, Maggie O' Brien's in Downtown St. Louis... even when everyone was telling him to get out.
Now he just so happens to be positioned directly across the street from St. Louis' latest and greatest soccer stadium.
Find out how he positioned himself for such, "luck" in the latest NobleLore podcast episode.
This is how I breakdown a podcast.
Consider a funnel.
At the top we have the short form (Shorts, reels, TikToks, etc.).
This is for reach, eyeballs, overall general brand awareness, and vague familiarity.
Then we have the medium clips. These could be anywhere from a couple minutes long to generally up to 20 minutes.
These are to be digestible, gain a much clearer understanding of what your show is about, and let people tip their toes in the water before fully diving in.
And then finally comes the full episode. This is where we are getting buy in, building trust, and developing relationships that go far beyond the internet.
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