Transtaylor

Meet Intisar Mahdi and her husband, Rashid, owners of located in Columbus, Ohio.

After seeing our community ignored for decades by other major band-aid brands, was founded in 2018 by Intisar Mahdi and her husband, Rashid. The powerful couple became inspired to provide a better experience for their family. “The bandages we were buying did not match the flesh of our family,” Intisar told Vogue from their home in Columbus, Ohio, “so we thought to create our own company.”

Many people don’t realize that bandages are meant to be the color of your flesh. That’s likely because bandages have always come in one shade deemed to be “neutral,” ignoring the reality of varied skin tones. After 100 years in business, Band-Aid finally expanded its shade range June of 2020. But only after companies like had already stepped up to the plate and filled in the gap for our community ✊🏾

Thank you for being and a local landmark for our community.