Advertising Audit & Risk Management | AARM

Marketers 'looking to feel confident’: the coronavirus causing irreversible changes to the advertiser-agency dynamic - Digiday As businesses face economic headwinds, marketers, and subsequently their agencies, are coming under intense scrutiny.

eMarketer: US B2B digital ad spend soars 22.6% In the silver linings department, we have an unlikely development: B2B digital ad spend is leading the charge. The disappearance of in-person events, and a pause in the use of traditional tactics, has led to significant digital growth – especially in the healthcare, tech and financial services cat...