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AI drives more rational decision-making, new research shows
A study by UCD Michael Smurfit Graduate Business School has discovered people tend to see AI as more rational than human decision-making, which, according to respondents, is most influenced by emotion. What makes humans human may just be our downfall. Led by behavioural scientists, Dr Suhas Vijayakumar, Dr Yuna Yang, and Dr David DeFranza, an […]
The post AI drives more rational decision-making, new research shows appeared first on Marketing Tech News.
https://www.marketingtechnews.net/news/ai-decision-making-drives-rationale-survey/

AI drives more rational decision-making, new research shows A study has shown that AI can make people make more rational decisions, compared to those made based purely on human experience.

Yahoo uses Scout AI campaign to focus on trust in AI search
Yahoo is using the first ad campaign for Scout, its AI-powered search assistant, to focus on source transparency as AI search tools compete for user attention. Scout was launched in beta in January and is one of Yahoo’s main product priorities this year, according to Chief Marketing Officer Josh Line. The company is using the […]
The post Yahoo uses Scout AI campaign to focus on trust in AI search appeared first on Marketing Tech News.
https://www.marketingtechnews.net/news/yahoo-scout-ai-campaign-trust-ai-search/

Yahoo uses Scout AI campaign to focus on trust in AI search Yahoo is using Scout’s first ad campaign to position the AI search assistant around trust, source transparency, and everyday questions.

Reddit AI ad tools support community-led performance marketing
Reddit shares rose more than 12% on Friday after the company issued a stronger-than-expected quarterly revenue forecast, supported by growth in its advertising business and wider use of AI-driven ad tools. If the gains hold, Reddit is set to add about US$3.4 billion in market value. The stock remains down around 36% for the year, […]
The post Reddit AI ad tools support community-led performance marketing appeared first on Marketing Tech News.
https://www.marketingtechnews.net/news/reddit-ai-ad-tools-community-targeting/

Reddit AI ad tools support community-led performance marketing Reddit’s latest results show how AI ad tools, subreddit-based targeting, and community data are supporting its advertising business.

Microsoft prepares AI Max for Search pilot across Bing and Copilot
Microsoft Advertising is preparing an open pilot of AI Max for Search campaigns in May, as the company adds more advertising, analytics, and commerce tools across Bing, Copilot Search, and Copilot Answers. AI Max uses artificial intelligence to support expanded query matching, asset personalisation, and URL routing for search campaigns. Microsoft said the tool is […]
The post Microsoft prepares AI Max for Search pilot across Bing and Copilot appeared first on Marketing Tech News.
https://www.marketingtechnews.net/news/microsoft-ai-max-for-search-bing-copilot/

Microsoft prepares AI Max for Search pilot across Bing and Copilot Microsoft Advertising will pilot AI Max for Search in May, adding AI-assisted campaign tools across Bing and Copilot.

Email ROI claims meet a more complicated reality
Email marketing still carries one of the strongest reputations in digital marketing, with some commentators claiming it provides a 40x return on the investment placed into the tool cost and labour required. Survey statistics from Mailgun broadly agrees with those figures, but states that such margins, while achievable, are only realised in certain cases and […]
The post Email ROI claims meet a more complicated reality appeared first on Marketing Tech News.
https://www.marketingtechnews.net/news/email-roi-claims-meet-a-more-complicated-reality/

Email ROI claims meet a more complicated reality Claims about the effectiveness of email and its ROI vary on how companies gather and measure data, with conflicting outcomes, a survey says.