Scale 4 Media

Yelp Really Not Happy About Google's Interstitials Penalty.

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Yelp's CEO really not happy about Google's new upcoming interstitial mobile ... Yelp's CEO really not happy about Google's new upcoming interstitial mobile penalty. Takes it out on +Mike Blumenthal

Google's John Mueller said the other day on Twitter that Google "definitely" scores or has different calculations and formulas for internal vs external links and signals.

Question was "are there any differences between internal or external score/juice/strong calculation formula/s?" John answered "definitely."

Of course, most SEOs already felt that Google has different signals for internal links versus external links. I.e. if you get a link from a third party site versus linking to your own content within your own site - that is weighed differently.

It does make logical sense. But yes, internal links are indeed still powerful for many reasons.

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