Ecommis

Is your income capped by the number of hours in a day? ⏳

If you're still trading your time for money, you’re playing the game on "Hard Mode." It’s time to shift gears and build a system that works for you—even when you’re offline.

At Ecommis, we specialize in helping you launch and scale your own e-commerce business on the world’s most powerful US marketplaces.

Stop working for your money and start making your money work for you.

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Visit us at: ecommis.com

Stop Trading Your Life for a Paycheck. 🛑

Most people are stuck in the 9-to-5 loop, trading every hour for a fixed dollar amount. But what if your income didn’t stop when you logged off?

At Ecommis, we specialize in building digital real estate. We help you launch and scale high-profit stores on: ✅ Walmart ✅ Amazon ✅ eBay ✅ TikTok Shop ✅ Shopify & Etsy

It’s time to build something that works for you—even while you sleep.

🔗 Start your journey at: ecommis.com

𝐁𝐞𝐬𝐭 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞𝐬 𝐅𝐨𝐫 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐅𝐨𝐫 𝐀𝐦𝐚𝐳𝐨𝐧

Now that we’ve addressed common mistakes and best practices of using Facebook Ads for Amazon, let’s discuss some positive steps to set your ads up for success.

1. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐀 𝐂𝐨𝐦𝐩𝐞𝐥𝐥𝐢𝐧𝐠 𝐎𝐟𝐟𝐞𝐫:
The specifics about audiences to target, copy & creative to use, even how long to run your ad for will depend on the offer/goal of your campaign.

The most common type of campaign run by Amazon brands is a high discount promotion to boost keyword rankings.

Such a campaign should be run for only 7-10 days.

You’ll want to make it clear in your ad that you are offering this high discount, without coming off as to sales. It’s best to optimize this campaign for the Lead event (the Pixel can’t optimize for sales on Amazon).

2. 𝐓𝐞𝐬𝐭 𝐋𝐨𝐨𝐤𝐚𝐥𝐢𝐤𝐞 & 𝐂𝐮𝐬𝐭𝐨𝐦 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬:
A lookalike audience is when you take an existing list of leads or customers and tell Facebook to show ads to people that are similar to the people on that list.

A ‘layered lookalike audience’ is when you narrow the lookalike audience with additional demographic, behavioral, or interest-based criteria.

The audience for the ad above was a 1% lookalike audience from past Amazon customers, narrowed down to people who also were parents of children, were interested in Amazon.com & also interested in outdoor recreational activities.

There are many different types of audiences to create. Typically lookalike audiences perform the best, compared to strictly demographic, behavior, and interest-based audiences. But this is not always the case.

I recommend our customers start by creating a lookalike audience from their Amazon customer data.

You can test the following audiences against each other:

- 1% lookalike audience (most closely matching the list)
- 2% lookalike audience
- 1% lookalike layered with demographics/behaviors/interests.
- Strictly demographics/behaviors/interests (essentially a hypothetical profile of your ideal customer)

Run the same versions of ads to each audience to find out which performs better.

Sometimes, there is a clear loser. Turn off the loser and continue running ads to the winner.

𝐓𝐡𝐞 𝐅𝐢𝐧𝐚𝐥 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲:

Facebook Ads can be an excellent source of growth for brands selling on Amazon.

By following the guidelines laid out above, you will be well on your way to reaching a wider, qualified audience, making more sales & boosting rankings on Amazon, and building brand assets to position your business for long-term success.

Its always your call :)

"Sorry, We don't do it here" 🤗

𝙒𝙝𝙖𝙩 𝙄𝙛 𝙄 𝙩𝙚𝙡𝙡 𝙮𝙤𝙪 𝙩𝙝𝙖𝙩 𝙮𝙤𝙪 𝙘𝙖𝙣 𝙗𝙚 𝙞𝙣 𝙡𝙤𝙨𝙨 𝙚𝙫𝙚𝙣 𝙞𝙛 𝙮𝙤𝙪'𝙧𝙚 𝙢𝙖𝙠𝙞𝙣𝙜 𝙩𝙝𝙤𝙪𝙨𝙖𝙣𝙙𝙨 𝙤𝙛 𝙙𝙤𝙡𝙡𝙖𝙧𝙨 𝙤𝙛 𝙧𝙚𝙫𝙚𝙣𝙪𝙚 𝙤𝙣 𝘼𝙢𝙖𝙯𝙤𝙣 ?

Poor financial understandings are one of the main reasons people failing in this business model or going bankrupt often.

You can be selling a thousand units per month and still incur losses if your FBA, marketing and storage costs are greater than the profit margins you attain on a single unit. Closely observe how these spends are affecting your planned unit margins, if your per unit average cost is greater than your profit margin, you're losing money.

Solid understanding of your unit economics ( average profitability per unit ) is a main KPI to success in this business. For this you will need to have a close watch on your
-𝑈𝑛𝑖𝑡 𝑆𝑎𝑙𝑒𝑠

-𝐴𝑣𝑒𝑟𝑎𝑔𝑒 𝑝𝑟𝑖𝑐𝑒 𝑜𝑓 𝑢𝑛𝑖𝑡 𝑠𝑜𝑙𝑑
𝑇𝑜𝑡𝑎𝑙 𝐹𝐵𝐴 𝑓𝑒𝑒

-𝐶𝑜𝑠𝑡 𝑝𝑒𝑟 𝑢𝑛𝑖𝑡 𝑙𝑎𝑛𝑑𝑒𝑑 𝑖𝑛
𝐴𝑚𝑎𝑧𝑜𝑛 𝑤𝑎𝑟𝑒ℎ𝑜𝑢𝑠𝑒

-𝐴𝐶𝑜𝑆

-𝑃𝑒𝑟 𝑢𝑛𝑖𝑡 𝑝𝑟𝑜𝑓𝑖𝑡

Strong understanding these metrics will able you to firmly understand the profitability of your business. Hence pursuing in the right direction to make success out of this.

At 𝙀𝙓𝙏𝙍𝙀𝙈𝙀 𝙇𝘼𝙐𝙉𝘾𝙃𝙀𝙎 we want to provide you with all the information you need to become successful on Amazon. For more Amazon selling strategies, we encourage you to like & follow our page and to our webiste blog page, Link in first comment

And best of luck!