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Think your game Icon is the most important part of your App Store landing page? Think again...

A nice Icon or Screenshot might get someones attention and maybe even get them to click on your app. However, that doesn't mean the user will convert/install. Getting them to view your app page is great but according to this study users really care more about your Ratings, Description and App Title.

When the users were asked what A*O factor most influenced their installing of an app, less than 4% said Icon.

Another fun fact. About 45% of users searching the store use the AutoComplete feature. Might be a good idea to research the top AutoComplete phrases before building your A*O plan. Using your Keywords to target the right AutoComplete phrase could be huge.

http://www.tune.com/blog/mobile-report-the-app-store-factors-your-users-really-care-about/

Mobile Report: The app store factors your users really care about The vast majority of apps in the app store rely heavily on both paid and organic marketing efforts in order to achieve sustained success. Although the strategies associated with these two channels vary, they do share one highly important characteristic: the final conversion takes place in an app sto…

Happy Friday everyone! https://youtu.be/ZIkqLERdMyU

Tap Dice - Turn Zombies Into Cash http://tapdice.com - Zombies are mobile game players who never make a purchase in your game. We can help you make money from these players using our mobile a...

Excited to be an Integrated Partner with GrowMobile.

empowers effective campaign management by aggregating 100's of networks & exchanges in real-time and with one IO. This enables you to increase user acquisition, retention, and monetization.

http://www.growmobile.com/

We’re excited to announce that Tap Dice is now an Integrated Partner with AppsFlyer. AppsFlyer is one of the leaders in mobile user acquisition tracking and in app analytics. Now mobile casino game owners, publishers and advertisers using AppsFlyer in their game can easily acquire new users from Tap Dice and get detailed real-time analyitcs about their campaigns.

http://www.appsflyer.com/partners/

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