Solmade Studio

Introducing the new Solmade ☀️ What started as a refresh earlier this year evolved into a full rebrand, and I’m so excited to finally share it with the world.

I’ve always loved the double meaning behind my business name: work made from the soul, and “sol,” which means sun in Spanish. Warmth, optimism, artistry, light. Things that have always shaped both me and my work.

But I never gave my own brand the level of attention I give to my clients. Lots of reasons for that–fear of committing to a style or colors, lack of time, and I just wasn’t ready.

The internal evolution hadn’t happened yet. A rebrand can’t just be aesthetic. It has to reflect who you’ve already become.

Over the last few years, I’ve changed so much as a designer, business owner, and person. And this year I was ready to own the things that make this studio what it is.

So I created a custom wordmark with movement and warmth. I leaned into the sun motif instead of overcomplicating it. I embraced the color yellow (always my favorite, but I was scared to use it in my business), and grounded it in other earthy colors, textures and sun print patterns. And I refined my messaging around something I believe deeply: the best brands aren’t just seen, they’re felt.

This rebrand is a new chapter for Solmade Studio and for me personally. I wanted it to feel like this song sounds: a dandelion in the wind. A little earthy, bright, and free-spirited.

When we were shooting, my photographer said I was leaning into the sun like a wildflower, and that’s when I knew we nailed it.

Thanks for being on this journey with me.
xo, Jennifer

• Photos by
• Business naming by .co

Snippets of current works in progress at Solmade ☀️ So many beautiful projects unfolding.

Currently booking summer projects. Inquire at solmadestudio.com or send me a DM 💛

A look at what’s been on my screen and desk lately. The studio has been so full of incredible brand stories this year! I’m way behind on sharing the work we’re doing, but I will soon.

What an unbelievable dream that I get to do this every day. So thankful for every client, project and story 💛