Outlandish Group

Last year we generated over $500 million dollars in total GMV for our clients.
Part of why we were able to do it is because we invested tens of thousands of dollars into cameras, production equipment, studio infrastructure, and one of the largest LED walls you’ve probably seen in a TikTok studio.

Why?

Because if we’re going to help brands sell live, we’re absolutely going to do it at the highest level possible.

But the funny part is... the same screen that helps generate millions in revenue also occasionally gets used for:
✅making ridiculous faces
✅watching sport games
✅showing coworkers embarrassing photos and funny memes
✅and other highly critical business operations

People often think successful companies are built by super serious people.
In our experience, they’re usually built by a group of talented people who genuinely enjoy being around each other.
The results are always serious.
The vibes certainly are not 😂✅📸🔥

Say less. She had her finger on the button ready 👀📸✅🔥

You’re talented, charismatic, knowledgeable… and then you go live.
Suddenly you’ve forgotten how to speak.
Your hands become decorative.
Your face is manually loading expressions.
And the product you’ve used 47 times now appears to be an ancient artifact you’ve never encountered before.

“Here we have… the… container.”

Excellent work. Very persuasive. 💀

But here’s the encouraging part:
Almost NOONE begins livestreaming and immediately looks natural.
Even the most confident creators you admire feel awkward when there’s no editing, no second take, and a tiny number in the corner quietly judging their entire existence.
Comfort doesn’t arrive before you go live.
Comfort is built by going live awkwardly, surviving, and realizing nobody exploded.
Then you do it again.
And again.
Until one day, you’re talking, demonstrating, joking, answering questions... and accidentally becoming good at it!
So no, the discomfort isn’t proof that you’re not meant for livestreaming.
It’s proof that you’ve entered the tutorial level.
Hold the product.
Breathe.
Say words.
Become powerful📱🤑✅📸🔥

Somewhere between demonstrating products, answering the same question 36 times, creating inside jokes with strangers, and yelling “WAIT! Let me show you this part”…
Live sellers figured out how to turn chronic yapping into revenue.

They’re not just creators.
They’re not just salespeople.
They’re entertainers, educators, customer service agents, improv comedians, and occasionally sleep-deprived game-show hosts with a pinned product. 💀
And the amount of income they can generate?
They've transcended the game.

So, to every aspiring creator who has ever been told they’re “a lot”:
Perhaps you’re not too much.
Perhaps you simply haven’t gone live yet. 👀📱
The yappers have monetized.
The performers have found checkout buttons.
Transcend responsibly. 🧘🏾‍♂️💸✅📸🔥