Most Likely To

Next up in our Make Change Partners series: Action Research.

When we were looking for a research partner for a major recycling campaign, Action Research got our attention as data experts that truly understand what leads to behavior change. They are experts in Community-Based Social Marketing (CBSM) led by best-in-class behavioral scientists that design campaigns from saving water to improving public health that produce real results.

Their founder, Jennifer Tabanico, co-wrote Fostering Sustainable Behavior, which is the same program the MLT team has gone through for training! We knew that this is a partnership that was meant to be.

The Action Research team continues to impress us with their rigor, insight and genuine curiosity. Together, we’ve been building the foundation for a campaign launching in 2026. With their help, we’ve identified the barriers, motivations and gathered the baseline data that will help us create a measurable, impactful campaign to .

Get to Know Rafael, our multi-hyphenate advertising guru. Officially our Digital Media Director & Producer, he also writes and edits all while traveling the world. You’ll never find him in the same time zone for long.