Paper Tacos

Never thought the kid from the labor camps in Castroville would one day come back to his old high school to talk about his career.

Class of 1996. 🩶🖤🦅

I got invited back to share my story, from growing up in a low-income household, to becoming a designer, college professor, entrepreneur, and building Paper Tacos.

I talked about real stuff too:
The struggles.
The self doubt.
The pros and cons of creative careers.
What entrepreneurship actually looks like behind the scenes.

But mostly, I wanted students to know that where you start doesn’t have to define where you end up.

Full circle moment for me. ❤️🌮
LatinoCreative SharkTank Castroville GraphicDesign

Not every yes is the right... Yes. We tested Paper Tacos in two stores at the same time. El super...Now we're in 70 locations. And Grocery Outlet. No movement. Same product, different customers. I even dropped the price from $4.99 to $2.99 for the test. Still didn't hit. Some shoppers are looking for deals and others are looking for connection build for the right one.