Project B.E.A.R.

Today is International Bereaved Mother's Day, a day we acknowledge the many mothers who hold their precious children not in their arms, but in their hearts. We want you to know that we see you, we see the love you continue to carry, and understand how difficult it can be to feel whole on this day.

Please know that however you choose to walk through this day, we are holding you close as you do. Be gentle with your heart, and honor your motherhood in whatever way feels right to you.

While a child's life may be brief, we know that a mother's love endures forever.

In 2026, Hannes Ringoot will run 12 marathons in 12 months to raise awareness of placental health and preventable stillbirth after his daughter Ellory was stillborn due to an undetected small placenta.

The Racing Awareness campaign aims to start conversations about placental measurement in prenatal care and connect with families who share similar experiences.

Learn more about Ellory’s story: measuretheplacenta.org/ellory

Please check your email if you are waiting on a free bear from us, and stay tuned for the announcement of our 2025 Holiday Giveaway winners tomorrow, 12/15!

https://forms.gle/VHFQPxAnbJQoYGu99

In the spirit of spreading love and comfort this holiday season, Project B.E.A.R. is thrilled to announce our third annual giveaway beginning now until Sunday, December 14th!