Jane Rothe Real Estate Marketing

Stop it right now 😂

Why is this painfully accurate?

I will teach systems.
I will build systems.
I will preach consistency.

And then behind the scenes?

Three notebooks.
Seventeen tabs open.
A “temporary” Google Doc that’s now permanent.
And a color-coded spreadsheet that made sense… yesterday.

Listen. The strategy is solid.
The ex*****on for clients? Absolutely on point!

The ex*****on internally? Slightly feral.

But honestly, this is your reminder that you don’t need a perfect internal process to get results. You need momentum. You need consistency. And you need to actually hit publish.

Also, side note: this is what being an entrepreneur with ADHD looks like.

I’ve never been someone who fits neatly in a box. If you tell me I’m “supposed” to do one thing over another, I usually push back. That’s exactly how I run my business and why I work the way I do.

You don’t fit in a box. Don’t hire someone who’ll put you in one.

The truth is, a lot of marketing companies want to plug you into their system: same templates, same captions, same strategies. The problem? You’re not the same as everyone else.

At The Jane Rothe Co., we don’t do one-size-fits-all. We build strategies that actually fit you—your market, your voice, your pace, your personality.

Because your brand isn’t just a logo or color palette. It’s how you show up, how you connect, and how you make people feel.

Here’s what that looks like in practice:

✅ Systems that make sense for your workflow
✅ Content in your voice, not ours
✅ SOI-first strategy, because relationships drive repeat and referral business
✅ SEO + hyperlocal visibility that gets your name in front of people most likely to work with you
✅ Clean CRM and simple follow-up so no one slips through the cracks

It’s not about squeezing you into a box. It’s about building a structure that supports who you already are and makes it easy to stay consistent.

✨ You bring the heart, the expertise, the relationships.
We’ll bring the strategy that amplifies it.

Referrals don’t happen because you “asked at the right time.”

They happen because you showed up consistently, built real relationships, and made people feel seen and supported—long before they were ready to send business your way.

If you're wondering how to become more referable as a real estate agent, here's what the best are doing behind the scenes:

• Sending thoughtful, personalized check-ins—not just lead-chasing texts
• Offering referrals to other local pros (contractors, lenders, movers, etc.) without expecting anything in return
• Remembering life moments: birthdays, new babies, losses, promotions—because people remember how you made them feel
• Delivering a client experience so good it feels like they’re your only client

People don’t refer based on results alone.
They refer based on how much they trust you—and how confident they feel putting their name behind yours.

✨ Want to grow a referral-based real estate business? Start by being the agent they remember for all the right reasons. Need help doing that? Give us a call! 916-716-4070

~Jane Rothe ~

Wishing you all the happiest holiday! 🎄

The Jane Rothe Co. 💕
Marketing for Real Estate Agents
🌐 www.JaneRothe.io