Amp Social

"51% of people say they’d be more likely to continue engaging with and/or purchasing from a brand if it shared their photo, video or post throughout its marketing."

10 Ways to Fight the Decline in Organic Reach on Social Media Struggling to maintain your social media referral traffic as algorithm shifts reduce the effectiveness of your approach? Check out these tips. 

"Gen Z’s buying power, after all, already exceeds $500 billion, and this number will only continue to grow as more members of this cohort reach adulthood. "

5 Simple, Science-Backed Ways Entrepreneurs Can Connect With Gen Z This age cohort already boasts $500 billion in buying power. What have you done to appeal to them?

"Authenticity will continue to be key as marketers engage with legitimate influencers and promote content using rules set forth by the FTC."

Influencer marketing will be even bigger in 2019 and here’s how it works | AZ Big Media Influence is the new currency. Think of all the times you’ve heard about a company, product or service from someone you know and trust. That exposure later grew into consideration, and then eventually conversion. That’s influence. Today, the circle of influence has widened beyond just friends an...