Tourism Currents

"Years ago, we didn't fully appreciate how much historic Route 66 appealed to people, especially international visitors."

Sounds crazy, right? How could that be? I appreciated the honesty, though, because they're not alone in missing what seems obvious.

One of the excellent sessions at this year's Main Street Now Conference was How to Leverage Heritage Tourism for Revitalization and Economic Growth in Your Community, and it reminded me that overlooking one's own assets (big ones and small ones) happens ALL the time, in towns of every size.

Here are some ideas from the session to get you thinking about the power of preservation in your tourism marketing.

I love how this hits niche tourism, agritourism, and the booming maker/craft travel trend. Great work, Oklahoma Agritourism!