Copy Write Marketing

Is it impossible to trace marketing to ROI? Nay, I say!

Are You Invested in the Long Game? I’ve talked about the cost of marketing and how to determine how much you can afford the last couple weeks. And I've shared the same advice: how you spend your money depends on your goals and customer preferences. Which is true, but it’s a bit of a cop out. So today I want to share some advice a...

What's the best marketing strategy in 2025?

That's easy, its whatever you can afford 😉

In all seriousness, I'm making a deliberate effort to avoid general trends—and all the anxiety of "upskilling" that comes with it—and focus on what's trending with my audience.

The best marketing strategy is the one that

📌 puts your company on the map
🫱🏽‍🫲🏽 connects with customers
💸 doesn't break the bank

Need a little help narrowing down your perfect marketing fit?

I've got a 6-question, 5-minute quiz to help you out, Cinderella. 😁

https://www.copywritemarketing.com/businessquiz

Is ROI just about money?

Yes, whenever possible, we should get back more than we invest.

However...

🚫 Sometimes an investment isn't about money.

Sometimes you launch a campaign, send an email, or run a test to learn more about your audience and figure out what doesn't work.

Sometimes you post funny memes 👋🏽 to start a conversation and engage your community.

Sometimes you have to give without any expectation of a return.

👇🏽 I know y'all have thoughts. Let's hear 'em!