Lindsey Anderson

Last week I was invited to speak to a room of people who weren’t trying to get clients. The leadership cohort .

Most of them had full-time jobs.
Some had a side business.
Some were thinking about what’s next.

My usual gig is the opposite.
I stand in front of business owners and give them the system to generate consistent and high-quality clients through social media.

But last week, my message didn’t change.

My message: Build a personal brand.

My 4-step action plan:

1. Update your profile on LinkedIn that represents you in all your professional glory.

2. Post there 1x per week. Something you did, an insight you had, or something you learned.

3. Spend 20 minutes a week virtual networking. Connect with the people you’ve already met. Reach out to the ones you want to meet.

4. Sit back and watch what shows up in the form of opportunities, collaborations and relationships.

It was a pleasure to present and I appreciate how interactive and fun the room was.

Recently I’ve noticed a pattern.
My clients keep ending our strategy meetings by saying some version of: “WOW… you are so good at your job.”

And while I am a 20-year veteran expert and am arguably “good at my job”…

Between me and you, the recent uptick in client gushing isn’t just because I’ve gotten better at my craft.

It’s because of how I’m utilizing AI.
I know, I know. Blah blah blah AI. All the cool kids are using it.

But what I’ve unlocked on AI is different from how most people are using it.

Here’s an example.
I have a client running a weekly webinar.
We track who was invited, who RSVPed, who showed up, who got on a call, and who closed.
The AI knows these numbers and a whole lot more.

When I prep for our monthly strategy meeting, I ask AI strategic questions and suddenly I see it… the gap.

✅ Prospects are getting invited.
✅ Prospects are RSVPing.
✅ Prospects are showing up.
✅ Prospects are booking calls.
❌ Prospects are NOT closing on the calls.

Before I was using AI, finding that gap would have taken me hours. Instead, the answer was clear in minutes.

Thank you AI. Now hold my beer. It’s my turn. 🍺

I audited his sales call, consulted on the fix, and at our next meeting we high fived about his four new clients.

Yes, AI is going to wipe out a lot of “experts” who never really were.

But the experts?
The ones who know what to do with the data once they see it?
We’re not getting replaced.
We’re getting unleashed.

The tool isn’t doing the job.
The tool is doing the legwork.
The job is the thinking.

I’m so good at my job because I finally have time to think.

Where are you on this?
Hands-on with AI, or still doing the legwork yourself?
Let me know when the comments.

I wouldn’t buy my own product.

Not because it’s not a stellar product with stellar testimonials.

Because founders can’t market themselves.

Same reason dentists don’t clean their own teeth.
Same reason therapists have their own therapists.
Same reason little Timmy, the cobbler’s kid, has no shoes.

The skill that makes you good at helping others is the skill that blinds you to yourself.

You can see everyone else’s business clearly.
You can’t see your own.

You’re too close.

That’s not a skill gap. That’s geometry.

You don’t need to try harder. You need to buy distance.

Running a free masterclass April 29: The Revenue Engine.

One hour on how to build a marketing and sales system that runs without you being the bottleneck.

Link in bio to register. 🎯