Sarah Moon Consulting

Squarespace SEO Hack #1: Create a rich, descriptive footer “blurb.”

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Ultimately, good FAQs and a solid about page are something your website should have anyway, so you're just being a savvy business owner by taking these steps!

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Google Removes Q&As from Google Business Profiles - Sarah Moon Consulting Did your Google Business Profile lose its Q&As? Here's why and how to mitigate this change.

I work from my garage in Portland. 80% of my clients are outside my region, but that other 20%? They are a vital part of my business.

Earlier in my career, those ratios were reversed. Being "local" was the bridge to building trust when I was an unknown quantity. Today, I still see that proximity bias helps search engines—and humans—decide who to hire.

If you offer personal services (coaching, consulting, strategy), people often feel more comfortable knowing you're nearby, even if you never meet in person.

Are you claiming your corner of the map, or are you staying invisible to your neighbors?

I'm hosting a workshop on mastering your Google Business Profile specifically for people like us. No growth hacks or gimmicks, just solid strategy that actually works. Link in bio for the Local Lead Machine workshop.

A past client recently tagged me as a “thought leadership strategist.” Honestly? I was high-key flattered. But more than that, I was glad they saw the method behind the magic.

Because here’s the truth: Thought leadership is the specific line of code that separates being "internet famous" from being a genuine, respected authority. (No, the LinkedIn Bros™ who claim to be thought leaders aren't it.)

To move from expert to leader, you need more than just a manifesto—you need the Discover – Connect – Believe pathway:

🔍 Discovery: Using the language your audience actually uses so they can find you.
🤝 Connection: Meeting them where they are so they feel truly seen.
✨ Belief: Building the trust necessary for them to adopt your frameworks.

Thought leadership doesn’t happen by accident. It’s a deliberate, strategic process woven into every touchpoint.

Are you ready to stop just posting and start leading?

This is an important difference in responsibilities with coaches—their are typically no "deliverables" beyond time in most coaching practices

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Consultant vs Coach: What's Right for Your Business? - Sarah Moon Consulting Consultants and coaches both play important roles in supporting growing businesses. But, the roles are quite different. We break down the roles, impact, and how to choose which you need in this comprehensive guide.

Seven Simple Marketing Strategies for People Who Hate Marketing

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