Laurence Hardy

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A kid at a Major League Baseball game shoved his face into a huge bag of popcorn. The video went viral, and MLB even shared it, saying, “No chance you had a better day than this kid.” Everyone loved it — it looked funny and real.

But here’s the problem: some people online are saying the video might be AI-generated. Even though it’s probably real, these kinds of rumors can hurt brands and creative teams.

When your team works hard to make content, one comment claiming it’s fake can make people doubt the authenticity of your work. Fans might think your team is copying or cheating. Engagement can drop, trust can erode, and the effort your creative team put in might not get the credit it deserves.

In short: AI skepticism can turn even genuine content into a reputational risk. For brands and creative teams, this is a new challenge — proving that your work is real and protecting your team’s credibility is now part of the job.