ATON Consulting

Some new information on the blog about aligning your Marketing Automation with Salesforce for inbound leads: Aligning Pardot and Salesforce for Inbound Marketing Lead Flow https://lnkd.in/bVGMD62

Aligning Pardot and Salesforce.com for Inbound Marketing Lead Flow I was recently asked by a client: How do we best align our Marketing Automation Platform (MAP) with our CRM to ensure we are getting the insights we need while maintaining data integrity? This particular client was utilizing Pardot as their MAP and Salesforce as their CRM. As opposed to reinventin...