Lindsey McBride Community Communications

You are your brand. Some brand elements to aspire to:
1. Be a thought leader
2. Be values first
3. Be social
4. Be sensory
5. Be innovative
6. Be about your audience, not yourself
7. Be about more than your business
8. Be all of this and you'll be "the best kind of brand"

8 lessons Bruce Springsteen teaches brands | Articles Communicators and CEOs should take a cue from the Boss on how to stay relevant to your audience.

Pinterest is the hot new thing. Three questions from this article crystalize what you need to know:
1. Do you have, or can you create, interesting and shareable content?
2. Do you have products (or experiences) that can be presented visually?
3. Are you willing to devote the time that it takes to market on Pinterest?
All good questions. Can your business afford not to be on Pinterest?

Drilling Down: What Small Businesses Should Know About Pinterest The primary investment in social media marketing is time, not money. If you are not willing to devote the time to Pinterest, it's not right for your business.

"This is the age of the individual voice, liberated by the new media," says Andrew Sullivan. An interesting read as the media landscape is transformed right before our eyes. What does this mean for public relations and communications professionals?

Young Pundits Become Washington’s Media Elite Young bloggers have become part of the journalistic establishment in Washington, destination reading for the city’s power elite.