COMN Collective

One of the highlights of our work with FILA was partnering with their marketing team and our friends at to help bring their Bellissimo campaign to life—a rebrand strategy rooted in FILA’s Italian heritage and sport couture identity.

Over the course of our work we traveled to seven cities, and had more than a hundred real conversations with athletes, creators and tastemakers — people living sport in their own ways to co-test language, visual direction, tonality, and cultural fit.

And the campaign hit. It was stylish, confident, emotional — but grounded in lived insight. Not just nostalgia, but legacy reinterpreted.

Swipe through to see the campaign and how much authentic, insight-driven storytelling can make a difference in the perception of a brand.


We had such a meaningful week with the insights team at adidas ✨

In just a few days we ran 23 focus groups with over a 100 students!

We dove into youth culture, college life, shopping habits, and even tested out some new concepts.

Above all, we loved how sincere this work felt — feeling like a true extension of their whole team and connecting in a really deep level with all the students there.

Grateful for the trust. Thank you Dom and the whole adidas team, and to ASU for hosting us 🙏🏼

This past summer felt like a blur as we worked with 6 new brand partners and explored opportunities across 5 new markets. We were able to work with some amazing teams and met some incredible athletes along the way. As we head into the holiday season, there is no more nostalgic way to reflect on where we’ve been than to look through so photos from the journey shot on film 📸🎞️❤️