UXReactor

Ever wish your partner could read your mind?

A cup of coffee in bed. A night off of dish duty. A warm hug at a crucial moment.

Technology can't yet fulfill that wish -- but AI is empowering disruptors like Lemonade to predict what you need before you even know it.

At the core of the insurance startup's success are Maya, Jim, and Cooper -- AI bots that streamline experiences not only for customers but for employees.

Delivering a weightless experience like Lemonade? It requires a heavy amount of internal orchestration.

(Just like predicting your every need would require your partner to collect countless data points on your facial expressions, biometrics, tone, and daily experiences... Then extract meaning from the data and design the right response.)

Find out how Lemonade made it look easy from the outside. Check out the new post on the blog.

Before you had silos…
Before you had legacy systems…
Before making a change of any kind was so utterly complex...

When your solution first burst on the scene — in those days your company was on fire with user insight. Every innovator is.

You knew why users said yes to you, said no to you, and your entire team was united in solving user problems you intimately understood.

It was the fuel of your creativity and the source of your differentiation.

But along the way?

You grew. Your competition grew. The customers you serve grew.

And the distance between your product engineers and end-users widened. Until that flame of user insight dimmed.

You traded user expertise for solution expertise.

And joined the race to add features that don’t solve their most salient needs.

All the while, with one eye on the UI of your competition, because in this market, rumor has it, the slickest interface wins.

It's not the user interface.
It's user insight that fuels market domination.