DDCO

Black on Black.

No flashy dunks, no adrenaline-pumping highlight reels, the only visual is words. A somber tone for the eyes; however, the highlights of Bryant’s career are recalled here through the audio....

The sounds bring back the memories, but the lack of video highlights forces us to use our own memories to go along with it. In that way, the brand is able to be present, but self-aware enough to make this moment about Bryant and the fans, not an opportunity for a shoe ad.

Nike marks Kobe Bryant’s memorial service with a perfect tribute A simple, stunning way to honor the brand’s long-time ambassador.